This one day course will focus on B2B skills development. The professional workshop series is designed to complement ASC’s Training Academy Certificate Program with a B2B Education/skills Development program by recognized B2B expert and Institute for the Study of Business Markets Fellow, Liam Fahey. ASC Subscribers with the NEW commercial add on will receive significant discounts and early registration.

 

Executives and managers frequently pose one or more of the following questions:

  • Why do we possess so much data yet seem to be so deficient in insight?

  • What analysis methodologies can we deploy to more quickly craft insight?

  • How can we manage our deliberations so that higher quality insight is more likely?

  • How do we ensure that insight once created influences decision making?

  • How do we embed an insight culture in our organization?

Workshop Scope:

This one-day workshop addresses these and many related issues. Using cases and examples from a variety of organizations, the workshop introduces the participants to the principles, practices, and skills that characterize insight work. It provides a set of insight frameworks that introduces different types of insight, shows how they are related, documents the key analysis stages in shaping insights, demonstrates how to vet tentative insights so that they can be accepted as inputs to decision making, explains how to handle the multiple forms of bias that afflict insight work, and, illustrates how to engage with executives and managers so insights influence the organization’s thinking, decision making and action.

 

Learn more about the workshop’s content and outputs HERE

The B2B Training Workshop is Co-located with WAC2020

Who Should Attend:

The workshop is designed for individuals in any functional area (e.g. R&D, innovation, manufacturing, marketing, sales, etc.) who wish to enhance their personal and organizational skills in developing and leveraging insight.

Countdown to WAC2020

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The World Adhesive & Sealant Conference in 2020 is the most important INTERNATIONAL event for stakeholders in the Adhesive and Sealant industry worldwide. WAC takes place only once every four years alternating between the United States, Europe and Asia.

In 2020 the event is being organized by The Adhesive & Sealant Council (United States) and takes place in Chicago, Illinois,  April 20 - 22, 2020

REVIEW THE PROGRAM

Conference

The WAC Conference will feature exclusive keynote addresses and educational sessions featuring subject matter experts from around the world. Speakers will share their knowledge and expertise on the latest business and technology developments and innovations and opportunities in the adhesive and sealant markets.

EXPO

The World Adhesive EXPO is the adhesive and sealant industry's WORLD trade show, held only once every four years. Meet FACE to FACE with raw materials and service suppliers, distributors, and equipment manufacturers from around the world to discuss your needs and discover new products and services. EXCLUSIVE sponsorships are also available!

View a current list of exhibiting companies HERE.

Networking

Held only once every four years, WAC is the premier international event to meet and network with industry professionals from around the world. NO OTHER event brings together this many adhesive and sealant suppliers, manufacturers, equipment companies, and end users in one place. WAC is indeed the place to be in 2020!

Don’t Miss This Opportunity to Connect in 2020
with the Global Adhesive & Sealant Industry!

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A Grand Opening Reception & Dinner

Attendees can look forward to an entertaining and GRAND ‘Chicago Style’ Opening welcoming the global adhesive & sealant community to WAC 2020 in the ‘Windy City’ followed by a reception and dinner.

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High Impact Keynotes

Subject matter experts and internationally recognized speakers will deliver highly impactful keynotes on timely subjects of interest to the adhesive & sealant industry

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Educational Programming for Technical & Business Staff

Industry experts share their knowledge, expertise, and experience to keep you and your company up to date on the latest developments, technologies and business opportunities.

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World Adhesive & Sealant EXPO

The 2020 World Adhesive & Sealant EXPO brings together global suppliers, distributors, and equipment manufacturers to meet the ever-growing needs of the industry.

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Exclusive Networking Events

Held only once every four years, WAC is the premier international event to meet and network with industry professionals from around the world. Numerous events and opportunities to connect will be available!

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2020 Innovation Awards

The 2020 ASC Innovation Awards recognize companies that have made efforts to differentiate and make significant impact in the marketplace. This year we focus on GLOBAL innovations! Be sure to join us as we announce the “2020 Innovation Award” winners.

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Incredible SPONSORSHIP Opportunities for Companies

STAND ABOVE THE CROWD at WAC 2020. Exclusive opportunities are available to reach the global industry at this important event! Download the WAC Brochure for complete details, then contact Malinda Armstrong at +1 301-986-9700 x1106,  malinda.armstrong@ascouncil.org

DOWNLOAD A BROCHURE

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Chicago Entertainment & Fun Themed Activities

There’s a little something for everyone in Chicago including world-class museums, Michelin-star restaurants, live shows in one of over 200 theaters, guided tours, sporting events, shopping and unmatched nightlife. LOTS of fun in store for attendees!

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Keep informed about WAC 2020 dates & happenings. 

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WAC 2020 Organizer:

“On behalf of The Adhesive and Sealant Council, our co-hosts and co-promoters, and the U.S. adhesive and sealant industry, we are extremely honored to welcome the global community to Chicago for the World Adhesive and Sealant Conference (WAC) April 20-22, 2020. We are diligently working to deliver a world-class event that will be memorable for all participants for years to come.”

Bill Allmond

President, The Adhesive & Sealant Council, U.S.A.

WAC 2020 Co-Organizers:

WAC 2020 Co-Promoters:

ASMAC

The Adhesive and Sealants Manufacturers Association of Canada (ASMAC)

JAIA

Japan Adhesive Industry Association (JAIA)

KAIA

Korea Adhesive Industry Association (KAIA)

TSRAIA

Taiwan Synthetic Resins & Adhesives Industrial Association (TSRAIA)

CATIA

China Adhesives and Tape Industry Association (CATIA)

BAMA

Bangladesh Adhesive Manufacturers Association (BAMA)

(301) 986-9700

WAC 2020 ORGANIZER

The Adhesive & Sealant Council

510 King Street Suite 418, Alexandria, VA 22314

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