ASC launches NEW Business Program at WAC2020. The program is designed to provide relevant B2B training by renowned experts through our partnership with ISBM (Institute for the Study of Business Markets), the world’s leading institute devoted to advancing the science and practice of B2B Marketing.
Insight is where the strategy game is won or lost!
Insight: Actionable understanding derived from a combination of data analysis and contextual knowledge of markets, customers, competitors and technology, that will shape and drive strategy to deliver profitable growth.
To be successful, insights must be continuously nurtured through development, deployment and in response to competitor actions and market conditions, resulting in a difference to thinking, decision making and action.
This one-day workshop will be led by ISBM fellow, Dr. Liam Fahey using cases and examples from variety of organizations. The workshop introduces the participants to the principles, practices, and skills that characterize insight work.
Over the course of the day, Liam will provide:
- Frameworks that introduces different types of insight, shows how they are related
- Key analysis stages in shaping insights, demonstrates how to vet tentative insights so that they can be accepted as inputs to decision making,
- How to handle the multiple forms of bias that afflict insight work,
- How to engage with executives and managers so insights influence the organization’s thinking, decision making and action.
Workshop Audience: This commercial skills workshop is designed to bring B2B Education/skills development to technical and commercial professionals in any functional area; R&D, innovation, manufacturing, marketing or sales.
Commercial Professionals will learn how to turn marketplace understanding into strategic thinking, decision making and action.
Technologists will gain an understanding of how insights will drive R&D to focus on strategic development and innovation.
View complete information and register HERE
The B2B Training Workshop is Co-located with WAC2020
Countdown to WAC2020
The World Adhesive & Sealant Conference in 2020 is the most important INTERNATIONAL event for stakeholders in the Adhesive and Sealant industry worldwide. WAC takes place only once every four years alternating between the United States, Europe and Asia.
In 2020 the event is being organized by The Adhesive & Sealant Council (United States) and takes place in Chicago, Illinois, April 20 - 22, 2020
The WAC Conference will feature exclusive keynote addresses and educational sessions featuring subject matter experts from around the world. Speakers will share their knowledge and expertise on the latest business and technology developments and innovations and opportunities in the adhesive and sealant markets.
The World Adhesive EXPO is the adhesive and sealant industry's WORLD trade show, held only once every four years. Meet FACE to FACE with raw materials and service suppliers, distributors, and equipment manufacturers from around the world to discuss your needs and discover new products and services. EXCLUSIVE sponsorships are also available!
View a current list of exhibiting companies HERE.
Held only once every four years, WAC is the premier international event to meet and network with industry professionals from around the world. NO OTHER event brings together this many adhesive and sealant suppliers, manufacturers, equipment companies, and end users in one place. WAC is indeed the place to be in 2020!
Don’t Miss This Opportunity to Connect in 2020
with the Global Adhesive & Sealant Industry!
A Grand Opening Reception & Dinner
High Impact Keynotes
Educational Programming for Technical & Business Staff
World Adhesive & Sealant EXPO
Exclusive Networking Events
2020 Innovation Awards
Incredible SPONSORSHIP Opportunities for Companies
Chicago Entertainment & Fun Themed Activities
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