This one day course will focus on B2B skills development. The professional workshop series is designed to complement ASC’s Training Academy Certificate Program with a B2B Education/skills Development program by recognized B2B expert and Institute for the Study of Business Markets Fellow, Liam Fahey. ASC Subscribers with the NEW commercial add on will receive significant discounts and early registration.
Executives and managers frequently pose one or more of the following questions:
Why do we possess so much data yet seem to be so deficient in insight?
What analysis methodologies can we deploy to more quickly craft insight?
How can we manage our deliberations so that higher quality insight is more likely?
How do we ensure that insight once created influences decision making?
How do we embed an insight culture in our organization?
This one-day workshop addresses these and many related issues. Using cases and examples from a variety of organizations, the workshop introduces the participants to the principles, practices, and skills that characterize insight work. It provides a set of insight frameworks that introduces different types of insight, shows how they are related, documents the key analysis stages in shaping insights, demonstrates how to vet tentative insights so that they can be accepted as inputs to decision making, explains how to handle the multiple forms of bias that afflict insight work, and, illustrates how to engage with executives and managers so insights influence the organization’s thinking, decision making and action.
Learn more about the workshop’s content and outputs HERE
The B2B Training Workshop is Co-located with WAC2020
Who Should Attend:
The workshop is designed for individuals in any functional area (e.g. R&D, innovation, manufacturing, marketing, sales, etc.) who wish to enhance their personal and organizational skills in developing and leveraging insight.
Countdown to WAC2020
The World Adhesive & Sealant Conference in 2020 is the most important INTERNATIONAL event for stakeholders in the Adhesive and Sealant industry worldwide. WAC takes place only once every four years alternating between the United States, Europe and Asia.
In 2020 the event is being organized by The Adhesive & Sealant Council (United States) and takes place in Chicago, Illinois, April 20 - 22, 2020
The WAC Conference will feature exclusive keynote addresses and educational sessions featuring subject matter experts from around the world. Speakers will share their knowledge and expertise on the latest business and technology developments and innovations and opportunities in the adhesive and sealant markets.
The World Adhesive EXPO is the adhesive and sealant industry's WORLD trade show, held only once every four years. Meet FACE to FACE with raw materials and service suppliers, distributors, and equipment manufacturers from around the world to discuss your needs and discover new products and services. EXCLUSIVE sponsorships are also available!
View a current list of exhibiting companies HERE.
Held only once every four years, WAC is the premier international event to meet and network with industry professionals from around the world. NO OTHER event brings together this many adhesive and sealant suppliers, manufacturers, equipment companies, and end users in one place. WAC is indeed the place to be in 2020!
Don’t Miss This Opportunity to Connect in 2020
with the Global Adhesive & Sealant Industry!
A Grand Opening Reception & Dinner
High Impact Keynotes
Educational Programming for Technical & Business Staff
World Adhesive & Sealant EXPO
Exclusive Networking Events
2020 Innovation Awards
Incredible SPONSORSHIP Opportunities for Companies
Chicago Entertainment & Fun Themed Activities
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